We take data protection very seriously and we are aligned to meet EU laws regarding GDPR. Diana Brook is a small independent business that uses data purely for our own use and for the interest of our students to keep them well informed of anything that they may need or would like to know.

Types of Data We Collect

Third Parties

In order to run our business effectively we use large well-known providers who have a stringent policy when it comes to storing data. We employ third party companies and individuals due to the following reasons:

  • To facilitate our Service;

  • To provide the service on our behalf;

  • To perform Service related services; or to assist us in analysing how our service is used.

They include:

  • Acuity – an registration and account management platform for the fitness and wellness industry – click here to read their privacy statement

  • SquareSpace – a well established email platform provider – click here to read their privacy policy

  • G-Suite & G-Mail – an email platform for staff members, click here to read their privacy policy

Website Cookies

Our website uses theses cookies to collect information and to improve our service. By using our site you agree to our use of cookies.

Google Analytics

When someone visits the-way.co we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. The information is only used in a way that doesn’t identify the user. We or Google does not make any attempt to find out the identities of those visiting our website.

Account Data

In order to purchase something from us either online or in person, we require your first name, last name, address and postcode, mobile number, email address and details of how you found out us. This data is stored in your account on our management system Acuity, click here for more information and to view their privacy policy.

We use this information so that we know who you are when you come to the studio and so that we can contact you if required according to your subscription preferences as outlined below. We also use this information for our own data analysis. We will not share any of this information with any other companies or organisations.

Billing Information

When you make a purchase in studio you will be given the option to store your billing information, but when you make a purchase through our website.

Acuity is a secure system who are GDPR and PCI level 1 compliant. We cannot access your billing details, we can only view the last 4 digits of your card number and the expiry date – so your billing information is safe. We would never pass any of this information to other companies or organisations.

Operational Emails

Without subscribing to any communications from us you can request to receive the following operational emails from us:

  • Notification of failed automatic payments - on monthly plans only

  • Appointment (one to one) confirmations - if requested

  • Reset login information - if requested

  • Purchase receipts - if requested

  • Gift Card Delivery notification – if purchased

  • Your schedule - if requested

Requesting any of these operational emails will not affect your subscription preferences, you will need to request the operational email each time you would like to receive one.

Email Reminders and Notifications

When you sign up you will be asked if you would like to opt – in to receive email reminders and notifications. If you will be regularly part of the studio then we would suggest signing up to receive these reminders and notifications , without this level of subscription we cannot contact you about any changes to your bookings such as a class or workshop cancellation.

As part of this optional level of subscription you will receive automatic emails generated by Acuity including:

Account Management - Notifications regarding your contracts or auto pays (monthly plans only) such as:

  • Autopay purchase confirmation

  • Contract confirmation

  • Automatic payment method expiration

  • Contract reminders

  • Contract renewal notifications

Schedule Updates - Notifications regarding the services you have booked (includes classes, courses, workshops, appointments and events) such as:

  • Booking confirmations

  • Booking cancellations

  • Payment plan confirmations

  • Booking amendments and notifications

  • Any other essential information relating to your booking

You have the option unsubscribe from or subscribe to either account management or schedule updates separately.

If you are subscribed to email reminders and notifications and we need to contact you with essential information, we may also use Gmail to contact you, click here to find out more information and to view their privacy policy to see how your data is stored. This Gmail account can only be accessed by us and your information will only be used for communications relating to your level of subscription as outlined above. We will not share this information with any other organisations or companies.

You are welcome to unsubscribe from email reminders and notifications, or to separately subscribe to or unsubscribe from account management or schedule updates.
You submit a request to change your subscription preferences by:

  • Click the unsubscribe/set preferences links at the bottom of any automatic email.

Newsletters and Promotions

You will also be given the option to sign up to newsletters and promotions when you sign up for a class with us, and you can update this subscription at any time. If you subscribe to newsletters and promotions then your details will be shared with Flodesk - see the mailing list section below for more information.
In addition, you will receive automated promotional emails from our Acuity system including:

  • New client welcome email

  • Class pass time running out notification

  • Class pass visits remaining low notification

Mailing Lists

As part of the registration process for our monthly e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about classes or events you’ve asked us to tell you about or anything you’d be interested in like promotions and events.

We don't rent or trade email lists with other organisations and businesses.

We use an email platform provider, Flodesk, to deliver our newsletter. This third party company is synced to your Acuity account and so whenever you update your communications preferences it will be linked to how you will hear from us.

We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information about Flodesk and to view their privacy policy please click here. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails. We do not rent or trade email lists with other organisations or businesses.

Access to Your Personal Information

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer Diana Brook at info@dianabrook.co.uk

If you would like to be ‘forgotten’ and for us to remove all data that we hold about you, or if you would like to be sent an email copy of all data that we hold then please contact us at info@dianabrook.co.uk

Changes to This Privacy Policy

We will review this privacy policy as required in accordance the UK Law. This privacy policy was last update on the 5th June 2024.